SIX REASONS WHY YOUR BUSINESS SHOULD CONSIDER INFLUENCER MARKETING

1. Trust and Credibility

Influencers serve as esteemed figures within their specialised communities, commanding the trust and respect of their followers. As per findings from Nielsen, a notable 92% of consumers exhibit a greater inclination to trust influencers over conventional advertisements or celebrity endorsements.

2. Increased Reach and Engagement

With a considerable presence across diverse social media platforms, influencers boast sizeable and actively engaged audiences. Research conducted by MediaKix underscores that influencer marketing endeavours often penetrate and captivate audiences more effectively than traditional advertising methodologies.

3. High Conversion Rates

Demonstrating superior conversion rates in comparison to alternative digital marketing strategies, influencer marketing yields notable returns. According to insights gleaned from a study by Tomoson, businesses realise a substantial return on investment, generating $6.50 for every $1 allocated towards influencer marketing initiatives.

4. Authenticity

Influencers specialise in crafting genuine content that resonates deeply with their followers, consequently driving heightened levels of engagement. Survey data compiled by Stackla underscores the pivotal role authenticity plays in consumer preferences, with an overwhelming 86% of consumers prioritizing authentic connections when aligning with brands.

5. Better SEO

Leveraging influencer marketing strategies can positively impact search engine rankings by virtue of the substantial social signals—such as likes, comments, and shares—generated by influencer content, a significant determinant for SEO algorithms.

6. Cost-Effectiveness

Notably cost-effective when juxtaposed with traditional advertising avenues, influencer marketing presents a compelling proposition for businesses. Research from Influencer Marketing Hub underscores this point, revealing that influencer marketing boasts an impressive 11 times return on investment when contrasted with conventional digital marketing approaches.

SIMPLIFYING INFLUENCE

Clout simplifies the complexities of influencer marketing, making it effortless for brands to expand their reach and establish themselves


Finding the right influencers, managing contracts, and tracking results can be arduous and time-consuming, but Clout has you covered…


…We do the work for you.


With a database of hundreds of thousands of influencers, Clout helps you find the perfect influencers for your target audience.
Clout will deliver results whatever your aim:
- Sales
- Awareness
- Audience Growth

Clout will deliver results whatever your aim


  • Sourcing influencers
  • Paid for campaigns
  • Gifted campaigns
  • Running comprehensive credibility tests over influencers (Location and demographics of followers, engagement rates, fake follows etc)
  • Negotiations and briefing influencers
  • Approvals of posts
  • Scheduling
  • Live data, metrics, reporting of individual posts and campaign results

Clout can find potential influencers to match any niche, activity or campaign within a matter of minutes


Campaigns can usually go live in under 10 working days


Talk to team Clout now and let us introduce your brand or product reach millions of fans rapidly, at scale and affordably.

CREATOR/INFLUENCER? JOIN US…

We’ll link you with top global brands, IPs, and manufacturers seeking talented influencers like you. Discover exclusive opportunities tailored to your niche, boost credibility, and streamline communication for smoother collaborations.

Registration only takes a minute, unlocking valuable resources and partnerships to elevate your career.

FAQ’S

  • How does Clout work?

    Our platform utilises a mix of AI, advanced algorithms and filters to match users with influencers based on criteria such as audience demographics, engagement rates, content niche, location and more. Users can input their specific requirements and preferences to receive tailored recommendations.

  • What types of influencers can I find on your platform?

    Our platform caters to a diverse range of influencers across various categories, including toys, FMCG, food, fashion, beauty, fitness, lifestyle, gaming, technology, parenting, experiential and more. Whether you're looking for macro influencers, micro influencers, or nano influencers, Clout’s got you covered.

  • Can I search for influencers based on location?

    Yes, you can search for influencers based on their location. Whether you're targeting a specific city, region, or country, our platform allows you to narrow down your search to find influencers who are relevant to your target market.

  • How accurate are the influencer metrics provided on Clout?

    We strive to provide accurate and up-to-the-minute influencer metrics, including follower count, engagement rate, audience demographics, fake followers and more. Our metrics are sourced from reputable data sources and undergo regular verification to ensure reliability.

  • Can I contact influencers directly through Clout?

    Yes, Clout facilitates direct communication between users and influencers. Once you've identified influencers that align with your campaign objectives, you can reach out to them through our messaging system to discuss collaboration opportunities.

  • Is there a fee for using your influencer search platform?

    From 2025 we’ll be offering a premium annual subscription option allowing our partners to manage and run unlimited campaigns independently. In 2024 Team Clout will be on hand to run and manage campaigns on your behalf but you will always have 100% transparency of campaigns from start to finish.

  • How do I ensure the success of my influencer marketing campaigns?

    While Clout can help you identify suitable influencers, the success of your influencer marketing campaigns ultimately depends on factors such as campaign strategy, content quality, audience targeting, and collaboration dynamics. We offer resources and guidance to help users optimise their campaigns for maximum impact.

  • Can I track the performance of my influencer marketing campaigns on Clout?

    Yes, Clout provides analytics tools that allow you to track the performance of your influencer marketing campaigns in real-time. You can monitor key metrics such as reach, engagement, conversions, and ROI to evaluate the effectiveness of your campaigns and make data-driven decisions.

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