Miraculous is a global sensation that continues to captivate audiences, among children and parents alike. The challenge was to raise awareness for three Miraculous products leading up to the Christmas season across four territories.

Campaign Objective

The goal of the campaign was to target parents and gift-givers, raising awareness of three key Wyncor/Miraculous products ahead of the Christmas holidays. This was achieved through collaboration with 42 micro-influencers across the campaign’s four territories (UK, USA, France and Germany), focusing on driving engagement and amplifying brand exposure.

Promotional Mechanics

The campaign was executed using influencers who were primarily moms of young girls (ages 5-9) with follower counts between 10-20K. The influencers were strategically selected to provide balanced coverage across each territory, ensuring that their followers would resonate with the product range and brand messaging. Influencer Collaboration via Clout Using Clout, the only platform developed exclusively for the brand licensing industry, we vetted over 500 influencers to identify the 42 ideal partners for the campaign. Clout ensured that these influencers not only matched the campaign’s target audience but also had highly engaged, authentic followers. The platform helped us reach an audience of moms looking for quality holiday gifts, ensuring the Miraculous campaign outperformed competitors such as Disney, Hatchimals, and L.O.L. Surprise.

Digital Content Creation

• Influencer Content: Influencers received Miraculous product packs, which they featured in authentic and engaging posts, reels, and videos. These posts amplified awareness while encouraging consumers to explore and purchase the products for holiday gifting.
  
  
• Engagement Strategy: The influencers’ content was strategically scheduled to maximise visibility during peak holiday shopping periods. Each influencer delivered targeted posts to their highly engaged audiences.

Cumulative Campaign Results:

The Miraculous campaign achieved notable success:

• Engagement Rate: 5.3% (exceeding industry standards).
• Content Views: 761,897.
• Interactions: 40,325.

One influencer partner delivered outstanding results, generating over 3M impressions and 110,000 engagements single-handedly. After removing this outlier, the overall campaign engagement rate rose to an impressive 12.13%.

Post-Holiday Engagement:
Even after the Christmas season, the Miraculous campaign continued to deliver results, with ongoing follower interaction and content performance well above industry benchmarks:

• Engagement Rate: 3.8%.
• Content Views: 1,459,667.
• Interactions: 55,619.

Curious about how we can deliver similar success for your brand? The Wyld Bunch, powered by Clout, specialises in sourcing and vetting top-tier influencers for the brand licensing world. Our platform ensures maximum exposure and helps transform followers into customers. Reach out today to see how we can fuel your brand’s growth efficiently and at scale.